Proven Tactics for GTM & Cold Outreach

Persistent follow-ups often make the difference between a missed opportunity and a closed deal—yet many sales teams still get it wrong. This post outlines a value-driven, multi-channel follow-up strategy that improves reply rates, builds trust, and helps B2B teams book more qualified meetings without spamming prospects.

Writer by Hlib Storchak

Cold emails still work—but not the way they used to. This post breaks down a cold email framework that consistently gets over 10% reply rates by focusing on ICP targeting, value-first offers, pain-based copy, and punchy, personalized messaging that doesn’t get ignored.

Writer by Hlib Storchak

Most cold emails never even reach the inbox—because the infrastructure behind them is broken. This blog explains how to set up a bulletproof cold email system for 2025 using scalable tools, proper domain warm-up, and best practices to avoid spam filters and boost deliverability.

Writer by Hlib Storchak

Clay has changed the game for outbound teams. This post shows how to build hyper-targeted lead lists using hiring signals, enrich company and contact data, and even auto-generate personalized emails—entirely within Clay. No scraping, no guesswork, just a streamlined AI workflow for smart prospecting.

Writer by Hlib Storchak